goODisWEAk.
WINEAID.
dRiNk.DROp.DEsiGN.
From Charity to Character. WINEAID was never just a wine project. But for too long, it looked like one. We changed that – radically, holistically, voluntarily. Because when passion flows, design flows with it. We tore down everything WINEAID used to be – and built a brand that hits. Emotional. Visible. Tangible. Strategy & Positioning – recalibrated. Naming, Tonality & Storytelling – charged with attitude. Website – built from scratch. Smart. Stylish. Responsive. Social Media – not a poster, but a movement. Packaging & Visual World – not polished. Powerful. Film – in the works. And it’s gonna outdrink everything. From charity, we made attitude. From an association, a movement. From design, a weapon for change.
CHaRiTyWiThOUt
CHaRDonnayCHaRiSMa.
Good design is good. Doing good is better. Both? That’s LoBo. WINEAID is a platform where every bottle sold fuels social projects. But instead of drowning it in charity clichés, we built a design that’s not pity-driven, not polished to death— but bold, human, and brutally relevant. The visuals? A tension between raw documentary grit and sharp-edged contrast. The type? Loud. Honest. Legible. Zero fluff. The voice? No sugarcoating—straight talk with heart. The interface? Not just a website, but a statement. The brand speaks like a good bottle: It lingers. It hits. It changes you.
HElPTHATHiTsHArD
From stage to street, from bottle to world. WINEAID doesn’t just want to help—it wants to matter. That’s why we’re not stopping at pretty labels: We’re building a campaign that turns heads. A film that doesn’t feel like advertising. And a brand that moves people—to buy, donate, join. LoBo didn’t rebrand WINEAID to win awards. We did it because we believe design carries responsibility. And because we believe in this project. Drinking wine to do good? Nice. But what we built here? Even nicer. What we served up—with love, design, and attitude: – Brand Strategy & Positioning – Naming & Claiming – Branding & Corporate Design – Web Design & UX/UI – Social Media Setup & Content Strategy – Visual World & Photography – Packaging & Label Development – Wording & Tone of Voice – Campaign Development & Storyboarding – Commercial (in the making) The claim stays: WINEAID. The wine that helps. The branding that hits. The attitude that lasts.
