kiCkOFF
In the beginning? Nothing. Just an idea, a blank page, and zero budget. No big agency funding. No investors. No head start. Only the will to build a brand that looks like Nike, thinks like Patagonia, and produces like Europe. UP Sports came to us as a start-up. We turned it into a brand movement. LoBo delivered: Vision. Attitude. Brand. With passion instead of paychecks. With maximum creativity instead of maximum cash.
GAMEPlAN
UP your Brand. – Naming that sticks from day one. – A story that doesn’t talk. It delivers. – Corporate design with built-in attitude. – Two exclusive custom typefaces (UP Core & UP Edge) – crafted by us. – Colors that scream: “No compromise.” UP your Style. – Textile concepts from streetwear to sportswear. – Jerseys, hoodies, socks, packaging – designed with zero compromise. – Photo design with real athletes and real attitude. – All produced to hit like a global brand launch – without a million-dollar budget. UP your Team. – A website like a digital clubhouse. Modular. Responsive. Community-ready. – UX & UI straight out of the Champions League. – Wording? Straight talk. No bullshit. No blah blah. – Fully loaded for fan shops, teams, crews & captain’s clubs.
REsUlT
The Effect: More impact per euro? Impossible. Zero budget. 100% brand. UP Sports isn’t a start-up waiting for funding. It’s a statement – built on grit, vision, and one hell of a partner: LoBo. Bottom line: UP Sports wasn’t just “launched” – it was born from passion, built on attitude, and raised on nothing but pure skill. What we delivered – on zero budget: – Strategy & Naming – straight out of the engine room – Corporate Design – uncompromisingly clear – Packaging & Product Design – design punch, not plastic crap – Website, UX/UI – an MVP with MVA: Most Valuable Aesthetic – Wording, Storytelling, Campaigns – branding, uncaged – Custom Typefaces – exclusive, expressive, explosive UP SPORTS. Made for winners. Born from nothing. Delivered by LoBo. This is how you UPgrade a brand.
