STARTiNGPOiNT
Ferdinand von Schnürlburg – allegedly a Viennese agency founder, born 1831, digitally resurrected in 2025. Sounds like a legend? It is. But not a real one. Instead: a deliberately overblown art project by LolekBolek. An identity that never existed – yet feels as if it had written history. Handmade? Hardly. Created by us – with AI, concept, and a solid dose of megalomania.
THEiDEA
A KI experiment in ¾ time. We didn’t want to test what AI can do – we wanted to see how far it can be pushed. Ferdinand was conceived, written, designed, staged – by us. With strategy, with style, with swagger. And a good measure of megalomania. The guiding question: How real can fake be, when design seduces? So we invented Ferdinand. And dressed him with everything brand-building can do today: Naming with nobility A logo like a seal of power Branding that thinks baroque but breathes digital Typography that inhales and exhales Prompts that tame the AI Visual worlds more curated than generated Videos steeped in LoBo’s style Copywriting that sips Cognac Fake cases sharp enough to scare real brands AI models – arrogant, beautiful, untouchable Web design as a digital salon Coding like a polite slap at every drag-and-drop pretender Ferdinand isn’t real. But every line, every gesture, every pixel is pure LoBo.
THEREsUlT
No brand. A myth. A branding statement that feels like history – though none exists. A case study disguised as an art project. A deliberately over-staged fake that proves one thing: Design can do it all. Even lies that beg to be believed. Studio Ferdinand is our proof of concept for AI-driven brand staging. Not a tech demo. A masterpiece in the service of illusion. With taste. With style. With audacity. Because: AI can design. But only humans decide what for. We don’t design for machines. We design for people who want to be seduced. Studio Ferdinand. Invented by us. So you can see what’s possible – when you know exactly what you’re doing.