Does an agency need a manifesto?

Of course she needs one.

Anyone who's saying, "A manifesto? That sounds like a university seminar." Sorry, but you've never understood the game. An agency without a manifesto is like a sports car without an engine: nice to look at, but it just doesn't drive.

Without a manifesto you are just decoration

A manifesto isn't a poster, a slogan, or a PowerPoint slide. It's the code, the backbone, the DNA. It explains why we do what we do—and why we do it differently than everyone else who's selling their soul in a pitch.

LolekBokek says: Manifest. Nothing else.

We racked our brains for months. Digging, arguing, deleting, rewriting. Until it became clear: Our manifesto isn't a nice-to-have; it's our only USP . Anyone can do everything else. But attitude? Radicality? Consistency? That's unique to us.

"We're not here to please everyone. We're here to make an impact. Design that doesn't work is just decoration."

Agencies without a manifesto?

These are just service providers. They deliver pretty logos, nice slides, and warm words. But when things get serious, they're nowhere to be seen.

Us? We have the courage to say "no." We have the courage not to play along. We have the courage to put our manifesto in black and white.

Why we shout this out loud

Because we're fed up with the same old thing. Because we don't want to be in the race for the next pitch award. Because we believe that brands only survive if they're more than just marketing with pretty typography .

Does an agency need a manifesto? No. Unless it wants to make an impact. In that case, it doesn't need anything else.

And that's exactly why we have one. And that's exactly why you're here.

Read the manifesto. Understand LoBo.