bRiGHT. FAST. uNFORGETTAblE.
OSRAM CONTINENTAL.
liGHT ATTACk
Two big players. One mission: reinvent light. OSRAM + Continental = a joint venture that doesn’t just see mobility – it makes mobility visible. No corporate blah. No “we do LEDs too.” But a radical brand architecture that fuses high-tech and emotion into one single beam.
HiGH bEAM
Contrast – black/white in a high-voltage duel, with orange as the energy flash. Motion – a flexible design that adapts like adaptive headlights to every situation. Focus – precise as a laser, with the circle as a stage for detail, innovation, and storytelling. The logo? Iconic. The imagery? Electrifying. The system? As modular as an LED matrix.
CHARGED uP
No rigid CD – but a living system. From trade-fair stages to microsites, from motion to merch – everything pulses in the rhythm of innovation. The result? A brand that doesn’t just shine – it lights up the entire market. An appearance that doesn’t hide – but throws everything else into the shadows. Delivered: Branding, brand strategy, corporate design, logo creation, color world, design system, motion design, storytelling, UI & UX, campaigns, trade fairs.
