iniTiATiVE
Name. Stance. Visibility. Karla started as an idea. Then became a platform. Now it’s a movement. With ŁoBo, strategy turned into a brand personality. Clear in tone. Optimistic in appearance. Far from age clichés – close to real needs.
iDENTiTY
Colorful. Friendly. Understandable. The new corporate design nails it: A look that moves – without overwhelming. With icons that guide. Colors that empower. And typography that puts readability first: Wide spacing, strong contrasts, clear hierarchy – for users aged 55 to 105. Illustrations? Heartfelt, but never kitschy. Photography? Authentic. Real. Straight from life.
iMPAcT
Age isn’t a drawback. It’s an asset. Karla doesn’t talk about people – she talks with them. Campaigns that move. Designs that connect. Offers that enable participation – digital and analog. The result? Karla became a brand with soul. A platform with purpose. And the best proof that good design is never a matter of age. Karla lives. Karla leads. Karla shows the way.
