FORM. FOllOWS. FuNCTiON.
KALENART.
POsiTiON
YES. И YES: WYSIWYG. What’s a puzzle? A box of random pieces? Or art you can assemble? For us, it’s crystal clear: it’s design you can hold in your hands. And that’s exactly how we built it – as a visual system that does way more than just kill time. The mission? A new puzzle brand that thrives on function, form, and fascination. Not playful. Visionary. For the table. For the wall. For the feed.
cONsTRucTiON
Form follows Function. And it f*cking works. Logo? Stripped to the core. Typography? A cocktail of design modernism and 70s spirit. Colors? Bold. Modular. Unmistakable. Packaging? Too pretty to store away – made to be displayed. And beyond the look: Strategy. Branding. Packaging. Art Direction. Plus a curated portfolio of illustrative, typographic, and graphic motifs – every edition a design statement. Every puzzle a collectible art piece.
imPAcT
More than a toy. Less than a gallery. Exactly right for the design crowd. The Russian market? Obsessed. The shelves? Loving it. The Insta feed? Exploding. And every new motif proves one thing: Design can fall apart – as long as it comes back together this beautifully. LoBo. From Box to Wow.