lUll.lAll. lEiWAND.
ITALIANO.
ANTiPAsTO
After years of amore, pasta, and dolce far niente, it was clear: The Italiano in Stockholm needed a fresh kick. Not too polished, not too hip – but full of style, flavor, and a splash of madness. A true Italo-classic in the heart of Sweden – where smörgåsbord meets spaghetti al dente and Stockholm suddenly feels a little like Napoli. So? LolekBolek got the call. Mission accepted. Vino poured. And then we went at it – with love, loudness, and a whole lot of la dolce vita.
PRiMO PiATTO
What did we serve up? We didn’t just redesign the place – we served it an identity that dares. Inspired by iconic 50s/60s Italian signage. Typography that shouts instead of whispers. Illustrations like old engravings – only cheekier. Colors straight from your childhood gelateria. And a design system swinging between espresso and ecstasy. Vintage attitude collides with a modernist mindset. Ciao Ragazzi – that’s how rebranding tastes now.
DOlCE DiGEsTiVO
Our slice of the Dolce Vita? Strategy & Concept – served with a spoonful of Amore. Branding & Corporate Design – like Tafelspitz topped with Parmesan. Visuals & Illustration – engraving-style, full of gusto. Typography – stretchy, stubborn, one of a kind. The verdict? Carbonara and a Coca-Cola. Amaretto is wicked stuff – I’m already buzzed and blissed. Italiano is back – louder, prouder, LoBo. And yes – Amaretto’s still on the table. Grazie Mille.
