WE WANTED NEW.
We wanted bold. We wanted growth. Said. Done. Together with lead agency AANDRS. What we delivered wasn’t just a rebrand. It was a Brand Recode. A tone of voice that runs on wit – not on noise. An identity that doesn’t blend in – it stages itself. Partnerships that aren’t bought – but celebrated. A presence that hits on street, screen and soul. The goal? Be recognizable again. Stay relevant. Boost revenue. The result? Revenue doubled. And a brand that plays back on eye level.
MORE THAN cHiPs
We wanted bold. We wanted growth. And LoBo? We delivered. Branding that shows guts – not gloss. Design systems built to perform – on- and offline. Strategy that doesn’t define targets – it hits them. Identity that works from street billboards to mobile apps. Then we launched it into orbit. The Big Show: Campaigns that crash in. Media that actually moves. On-Air & Online Digital awareness with humor, timing, and attitude. Social ads with punchlines & playfulness – aimed at movements, not “target groups.” Landing pages, banner systems, mobile-first experiences that don’t inform – they electrify. Out of Home City campaigns that flicker and roar – 18/1, DOOH, rolling boards. Message-over-Medium instead of Media-over-Message. Provocative. Clear. Unmistakably Interwetten. Partnerships Worldwide Top clubs. Sport legends. Influencers with edge. True collabs, not paid shoutouts. Fans turned into brand ambassadors. Events & Brand Activation Brand zones in stadiums – not commercials, but experiences. Pop-up betting arenas: live, direct, right in the crowd. Merch collabs fans actually want to wear. The Impact: Creative power meets revenue power. Employer branding that says: “Join if you want to move things.” Motion design that explodes – and sticks. UX & UI that lead, not just function. Sound & voice that give Interwetten a tone that lasts. Content playbooks that scale – from Insta to IPTV. The Result? Revenue doubled. Awareness tripled. The brand? Anchored. Global.
nO lUCk
interwetten didn’t just advertise. They reinvented themselves. And LoBo wasn’t the service provider – we were the gamechanger. No bluff. No pose. Just LoBo.
