EXPECT THE UNEXPECTED.
THE ILLUSIONIST.
HOkUS. FOkUS.
A drink that changes color. A team that makes the magic visible. Two visionaries. One idea. A gin that shifts from blue to purple – and screams for show, style, and story. And who pulled the trick off? We did. LoBo. Not just as creative partner. But as brand sorcerers, label conjurers, and identity spellcasters.
bRAND. MAGic. MANTRA.
Not a spirit. An apparition. We didn’t just design. We gave birth to a ritual: ✨ Woven myths – strategy, story, naming with guaranteed goosebumps. ✨ Built a brand aura – logo, type, illustrations straight out of the Art Déco galaxy. ✨ Mystified the product – packaging, labels, visuals – every detail a sleight of hand. ✨ Enchanted the sale – POS, imagery, shows, craft fairs with a dramatic stage act. ✨ Forged an icon – from bar hype to global collector’s item. The Illusionist isn’t just gin. It’s experience, ritual, and brand poetry – served in a glass.
AbRAcADAbRA. sAlEs.
The Illusionist hit like a spell. And we were the ones behind the curtain – wand in hand. Today the bottle stands proud in high-end bars from Berlin to Bangkok. The community celebrates. Markets light up. And every single element – from capsule to caption – was brewed in the LoBo alchemy lab. A case like no other. Full of vision, full of impact, full of boom. And the proof: When design truly works, it’s not branding. It’s magic. With method. By LoBo.
