BlACk.WhiTE.
EXXETA.
THE bRiEF
Consulting. Technology. Transformation. Exxeta is not a classic tech company. And they don’t want to look like one. The mission: build a visual and verbal system that holds the tension between high-tech and heartbeat – and turns it into a brand experience. Modular. Daring. Compelling. No glossy consulting lingo. No generic design. But a brand that makes it clear: Here, system meets sense.
THE ApPROAcH
Design that thinks. Wording that works. UX that leads. Logo & Symbol: Two Xs – once a problem, now a punchline. The ampersand doesn’t just link words. It fuses worlds: Hardware & Software. Consulting & Doing. Typography: Bandeins Strange – edgy, loud, unapologetic. Not polished. Sharpened. A type system with character – just like Exxeta. Corporate Design: Modular by mind. Flexible by nature. A grid of colors, forms, and patterns that empower content – never suffocate it. UI & UX: Digital first. Structurally sharp. Emotionally smart. User journeys that guide – never mislead. Wording & Storytelling: Strategic. Precise. Hitting where it matters. Consulting that doesn’t explain – it sparks. A language with guts. Straight talk, no filler. Motion, Icons & Visuals: From micro-motions to macro-moments. Every frame with intent. Every detail on cue. All meaning. All aligned. All Exxeta.
THE iMPACT
Brand rethought. Brand remade. The new Exxeta isn’t just a provider. It’s an enabler. A branding that doesn’t polish – it provokes. That brings clarity into complex systems. That proves consulting is strongest when it speaks eye to eye. A complete shift: From service vendor to thought leader. From buzzwords to real messages. From CI to real identity. What we delivered: → Strategy & Brand Architecture → Branding & Design System → Corporate Design → Typography, Logo & Symbol Logic → UX/UI for Digital Touchpoints → Employer Branding → Iconography & Motion Design → Wording & Storytelling Exxeta × LolekBolek = a brand charged with tension. Two worlds. One stance. Zero compromise.
