THEWORlD'S
biGGESTPACkAGE
JOURNEY.
EBERL & KOESEL.
boaRding
Twelve products. Twelve cultures. One publisher with purpose. Eberl & Koesel wanted more than pretty packaging – they wanted culture translated into design. No flags. No clichés. But hand-picked design with purpose, punch, and depth. For tote bags, folding boxes, bands, and more.
iTiNERARY
Every country became a stage. Every package a story. We didn’t think in templates – we staged entire worlds. In cultural codes, typographic traditions, materials, and visual quirks. Twelve countries. Twelve design systems. Not a single look recycled – everything tailor-made, strategically sharp, and visually at max. Switzerland – grids meet precision: Helvetica, undiluted. USA – denim vibe on print sheets: rough & ready. Russia – ice instead of gold: reduction deluxe. France – perfume on paper: quiet, yet luxurious. What we delivered: – Concept & Corporate Design – Layout & Illustration – Image design & Packaging Plus the guts to flip it all upside down.
ARRiVAl
A project like a long-haul flight on steroids – fueled by design turbos. For Eberl & Koesel, we built a packaging series that doesn’t decorate – it defines. Twelve designs. Twelve cultural experiences. A visual manifesto for diversity, quality, and craftsmanship. Concept Packaging Illustration Visual aesthetics Brand leadership All in-house. All LoBo. All insanely good. 3× Red Dot “Best of the Best.” A project that doesn’t just work – it burns.
