GRiP
What started with a fairytale name – “Feet Whisperer” – turned into a high-tech product meant to shake up the golf world. A sensor for the foot. An app for the game. An idea with potential. But still faceless. Storyless. Continental wanted to bring it onto the course. We wanted to bring it into people’s heads. Not a gadget. Not a toy. But a gamechanger in golf. The ambition? PGA level. Global market. And branding that doesn’t scream – but hits.
RiP
We turned a quiet name into a loud brand: Bal.ON – precise, powerful, confident. From the very first swing, we were in it: Strategy: Positioning with backbone – between sport, tech and style Naming & branding: Clear. Bold. Born digital, grounded in emotion Corporate design: Dynamic, reduced, ready for the Tour App design: UX like a hole-in-one – clear, direct, focused Packaging: Like a premium driver – rip it open, load it, play on Imagery: Athletic, global, desirable Events & launch: Smooth like a 9-iron Motion design & storyboarding: From impact to follow-through – fully staged Wording: Between tech and triumph. Between stance and swing. Performance doesn’t start in the arm. It starts in your stance. And in our minds.
bOOM
BAL.ON didn’t become a niche product. It became its own league. PGA-approved. Tech media hyped. Market ready. The community? Plays it. Shares it. Feels it. The brand? Delivers – from the box to the green. A product that makes you feel what only coaches used to say. A launch that proves: even a sensor can show attitude. A case that once again makes it clear: If you want performance to be seen – you need more than tech. You need LoBo.
